Design Independently.

A web design challenge celebrating independent thinking, experimentation, and the people shaping what the web looks like next.

Join the challenge

The Brief

Design a landing page for a fictional Nigerian brand based on the creative brief provided.

Everyone starts with the same information and the same problem to solve.

There is no reference design to recreate and no prescribed visual direction. Interpret the brand, establish a point of view, and turn the brief into a digital experience that feels considered, functional and distinctly yours.

Same brief. Different minds. Let's see where you take it.

Deliverables

  • A hosted one-page site
  • Mobile responsiveness
  • Short brief on your creative process
  • 3 to 5 presentation frames

Criteria

You are free to explore any visual direction, layout or interaction style, as long as the final experience responds meaningfully to the brief.

  • Visual Execution

    Design

    The quality of the visual system, including typography, composition, hierarchy, art direction, consistency, and overall polish.

  • Ease of Use

    Usability

    How intuitive, accessible, and functional the experience feels. Great visuals shouldn't get in the way of actually using the site.

  • Original Thinking

    Creativity

    How distinct and inventive the response is, particularly in how the designer interprets the brief rather than following familiar trends.

  • Clear Communication

    Content

    How effectively copy, imagery, structure, and storytelling work together to communicate the brand and its message.

Prizes

  1. Winner

    N600K[$450]

  2. Runner up

    N300K[$225]

  3. Runner up

    N100K[$75]

Sponsors

ONE-TEN would not be possible without the people and brands who chose to support it. Our partners share a belief in giving designers the space, tools, and opportunities to experiment, take risks, and create work they can be proud of.

Their support helps us reward great work and make this challenge more meaningful for everyone taking part. To every partner backing ONE-TEN and the designers behind it, thank you for believing in independent creativity and helping us make room for more of it.

Judges

15

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Your work will be reviewed by some of the brightest minds in design, people whose work, experience, and perspective have helped shape the industry. They know great work when they see it, and they’re here to find yours.

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